Frequently Asked Questions
About Focus Groups
A focus group is a form of market research where a group of people are asked about their opinions, beliefs, and attitudes toward products, services, concepts, or ideas. Participants are typically compensated for their time and feedback.
Yes, all focus groups listed on our platform are conducted by legitimate market research firms. These companies follow strict professional and ethical guidelines. Studies are conducted in secure facilities or through trusted online platforms, and your personal information is protected according to privacy laws and industry standards.
During a focus group session, you'll typically:
- Join a group of 6-12 participants
- Be guided by a professional moderator
- Discuss products, services, or concepts
- Share your honest opinions and experiences
- Possibly test new products or view advertisements
- Participate in group discussions and activities
Most focus groups last between 1-2 hours. Some studies might be shorter (30 minutes) or longer (up to 4 hours). The duration is always specified in the study details.
Using Our Website
You can search for studies in several ways:
- Use the search bar on the homepage to enter your city or state
- Browse our Featured Cities section
- Visit the Cities page to see all available locations
- Check the States page to browse by state
Yes! Many studies are conducted online through video calls or specialized research platforms. You can filter for online studies specifically using our search tools. Online studies often offer more flexibility and can be completed from home. Make sure you have a reliable internet connection and any required equipment (webcam, microphone) before applying.
To sign up for a focus group:
- Find a study that interests you
- Click the "View Details" button to see full information
- Review the requirements and compensation
- Follow the application link provided
- Complete the screening questionnaire honestly
- Wait for the research firm to contact you if you qualify
About Participation
Focus group compensation varies widely based on several factors:
- Length of the study (typically $50-100 per hour)
- Type of research (in-person vs. online)
- Complexity of the topic
- Your specific expertise or demographics
Yes, you can participate in:
- Nationwide online studies from anywhere in the US
- In-person studies if you're willing to travel (travel compensation may be provided)
- Virtual focus groups that don't require physical presence
Yes, you can participate in multiple studies. However, many research firms have waiting periods between participations (typically 3-6 months) to ensure diverse feedback. Some firms also track participation across different companies, so it's important to be honest about your previous participation history.